My Day at the GIMA Conference: How AI Can Be Your New Work BFF (And Yes, AI Wrote This)
When I walked into the GIMA Conference yesterday, I expected to learn about AI’s role in business. What I didn't expect? To leave with a full-blown existential crisis about how much time I’ve wasted not using it.
Oh, and in case you missed the memo: This entire blog was written by AI. Meta? Absolutely. Cheating? Not even a little—just working smarter.
Key Takeaways: AI as Your Overqualified Personal Assistant
Reza Yaghoubi from Manchester Metropolitan University set the tone early: AI isn’t just a fancy search engine—it’s your most efficient employee. He urged us to think of AI as a co-pilot for thinking, not just a tool. Need a letter drafted? AI’s got it. Struggling to structure market research? Let AI compile insights while you focus on strategy. Even better, use it to sense-check your own ideas, like a brutally honest (but always polite) colleague.
Then came Edwin Meijer of Green Solutions, who showed us the power of AI to decode 11,390 customer reviews in the horticulture industry. Imagine knowing exactly why customers love (or loathe) a product without spending weeks sifting through feedback. AI doesn’t just spot trends—it hands you the cheat sheet to fixing problems before they escalate.
Robert Patten from Empathy took it further, demonstrating how AI chatbots can handle FAQs for gardening businesses. Instead of answering the same question about wilting ferns a hundred times, let AI manage routine queries while your team focuses on high-value conversations.
Finally, Jonathan Stobart from Smart dropped the mic on manual marketing. Why waste hours agonizing over product descriptions when ChatGPT can generate 10 compelling options in seconds? Or manually track competitors when AI can summarize their moves for you? He even shared his secret weapons: Canva for AI-generated visuals, Copilot for taming spreadsheets, and Otter.ai to transcribe meetings—meaning you can finally stop pretending to take notes.
My Big Realisation: AI Isn’t Cheating—It’s Just Leverage
Here’s the uncomfortable truth: I’ve been wasting time on tasks AI could’ve handled before my coffee got cold. But the bigger revelation? Using AI isn’t "cheating." It’s refusing to do things the hard way just for the sake of it.
As a Senior Recruitment Consultant at MorePeople, I see AI as the ultimate admin sidekick. Will it replace my industry expertise or the relationships I’ve built? Absolutely not. But will it draft emails, summarize candidate profiles, and keep me out of spreadsheet hell? Sign me up.
How Recruiters (and Everyone Else) Should Use AI
The message was clear: automate the tedious, enhance the human. AI won’t replace recruiters, but it will make us faster, sharper, and free to focus on what really matters—like actually talking to candidates instead of drowning in paperwork. Tools like ChatGPT, Copilot, and Otter.ai aren’t just nice-to-haves; they’re the difference between working late and leaving on time.
Conclusion: The Irony Isn’t Lost on Me
The fact that AI wrote this blog about AI is either hilarious or terrifying—I’m still deciding. But one thing’s certain: if you’re not experimenting with AI yet, you’re not just falling behind—you’re volunteering for burnout.
So, here’s my challenge to you: Pick one task this week and let AI handle it. Draft that email. Summarize that report. Then, when you realize how much time you’ve saved, come back and thank me. (Or thank the AI. Either way.)
P.S. No robots were harmed in the making of this blog.
On a serious note, if you are considering your next career move within the commercial horticulture industry, or looking to expand your commercial team, get in touch!
Rae Goss | Senior Recruitment Consultant | Contact me
