The short-term let market has transformed the way we stay-cation, opening doors (literally) to incredible stays in the UK countryside, from cosy cottages to quirky converted barns. By offering travellers convenient, private short stays, it has created both opportunities and challenges for local communities.
On the upside, in some cases, short-term lets have provided a lifeline for rural homeowners and small businesses. Renting out spare rooms or holiday properties is a (relatively) easy way to generate extra income in areas where jobs are often scarce. Visitors also spend money in the local economy - pubs, cafes, shops, and attractions - injecting much-needed revenue into the community.
Then there’s the boost to tourism. Lesser-known destinations are now on the map thanks to platforms promoting hidden gems, drawing more people off the beaten track (opinion is divided on whether this is always a positive thing!) These visitors often create a ripple effect, encouraging friends and family to explore these charming spots too. It’s argued that the market for short-term letting has increased the popularity of holidays in the UK, funnelling more money back into the UK economy instead of abroad. It’s generally a win-win for rural and wider-UK tourism.
Short-term lets have also contributed to the preservation of our agricultural architectural heritage. Many farm buildings with historical or architectural significance, which might be considered ‘redundant’ in modern farming, have been converted into holiday accommodation, giving them a new lease of life. Without this relatively straightforward route to return on capital - often far outstripping standard ASTs or even outright sale - some could have fallen into disrepair. However, navigating strict planning regulations for such conversions can be a challenge for property owners, though the rewards of restoration are nearly always worth the effort.
But not everything is rosy. Housing availability is a key concern; with more homes and newly converted buildings being used as short-term rentals, it has become harder for local families to find affordable housing, straining community ties. Similarly, the conversion of farm steadings into holiday homes takes them out of availability for agricultural use, creating hurdles for new entrants into farming. Young or aspiring farmers need affordable steadings, and smaller farms with slightly outdated facilities are often the perfect place to start. Losing these options poses a risk to the sustainability of the farming sector.
Environmental concerns are also mounting. More visitors mean more strain on local resources and infrastructure, from water and waste systems to the erosion of natural landscapes. It is vital to ensure tourism does not harm the very countryside that draws people in.
Finally, inconsistent regulations around short-term lets create confusion. While some councils embrace the sector, others are still trying to catch up. Clearer, fairer guidelines could help balance the benefits for property owners with the needs of local communities.
The verdict? The short-term let market impact on the UK’s rural economy is a real mixed bag. On the one hand, it has brought in extra cash for locals, boosted tourism, and helped breathe new life into heritage buildings. On the other hand, it has driven up housing costs, put pressure on resources, and sometimes created challenges for the very communities it helps on other occasions. Striking the right balance is crucial, and that means open and honest conversations between communities, councils, and hosts. By working together, we can ensure short-term lets continue to support rural areas without taking away what makes them so special.
On that note, I am here to help with your rural recruitment needs...get in touch for a confidential chat!
max@morepeople.co.uk
01780 480 530
