The UK's wine industry has been on an impressive journey over the past decade, with vineyard acreage doubling and English wines earning international coverage. However, 2024 has thrown a curveball, presenting challenges that have tested even the most experienced viticulturists.
One vineyard owner, with over 23 years under his belt, described this year's harvest as "the most difficult he has ever encountered." The relentless wet weather led to significant crop losses, with some regions reporting up to a 70% reduction in yields. This damp climate created a perfect storm for diseases like downy mildew and grey mould. Fred Langdale, vineyard director at Exton Park in Hampshire, shared his struggles, noting substantial losses due to downy mildew. Provisional data from WineGB indicates that wine production volumes have plummeted to an estimated 6-7 million bottles in 2024, a dramatic drop from the 21.6 million bottles produced in 2023.
Economic factors have added to the industry's struggles. Rising interest rates and inflation have driven up production costs, leading to higher prices for consumers. Industry experts warn that these financial pressures, coupled with tax hikes, may result in increased prices and fewer choices for wine enthusiasts.
Despite these hurdles, the UK's wine industry remains resilient. Innovations in viticulture practices and strategic investments are being explored to combat the impacts of climate change and economic fluctuations. However, the current landscape suggests that smaller producers may face significant challenges, potentially leading to industry consolidation as a survival strategy. The future of UK viticulture will depend on its ability to adapt to these evolving challenges while preserving the quality and uniqueness that have earned it global recognition.
I spent a lot of time recruiting within viticulture, therefore it is paramount that I understand the struggles this industry is facing, and how it can affect recruitment. If you’d be interested in discussing your thoughts on the horticulture sector, or specifically within Viticulture, please get in touch!
Kieran | kieran@morepeople.co.uk | 01780 480 530
