Fruit Logistica 2025 has wrapped up, and what an experience it was! This year, our MorePeople team headed to Berlin once again to immerse ourselves in the biggest event in fresh produce. Whether seasoned attendees or first-timers, we all came away with valuable insights, new connections, and a renewed appreciation for the industry.
Still Relevant? Absolutely!
Andrew Fitzmaurice, our CEO and a long-time Fruit Logistica attendee, reflected on the ongoing debate: Is Fruit Logistica still relevant compared to Madrid’s Fruit Attraction? His answer: a resounding yes. While some may prefer Madrid’s warmer climate and culinary scene, the sheer scale, footfall, and exhibitor presence in Berlin remain unmatched.
“What surprised me this year,” Andrew noted, “was just how busy it felt. The record attendance figures weren’t just numbers – you could see and feel it in every hall. Stands were packed, conversations flowed non-stop, and the days flew by. Time flies when you’re having fun!”
A First-Timer’s Perspective
For Operations Consultant India Ball, this was a debut visit—and an eye-opening one. “It was much more interactive than I expected,” she shared. “The scale was overwhelming, and even after two full days, there were areas I hadn’t explored. It was inspiring to see so many businesses, both familiar and new, gathered in one place.”
One of her biggest takeaways? Planning is key. “For first-timers next year, make a list of must-see exhibitors, book meetings in advance, and leave time to explore. And most importantly… bring comfy shoes!”
Associate Director Tom Edmondson-Mathews has attended multiple times and reinforced that Fruit Logistica remains the leading trade show in fresh produce. His advice for future visitors?
“Plan wisely. Give yourself way more time between meetings than you think you’ll need. The scale of this thing will blow your mind, and unless you have a built-in GPS (which I clearly do not), expect a few accidental detours. Pro tip: download the event app – the interactive map makes a world of difference.”
Lessons Learned from Another First-Timer
Senior Consultant James Price-Wilkins also attended for the first time and echoed the pre-show advice he received: it’s huge, it flies by, and wear comfortable shoes!
“Safe to say, it exceeded my expectations beyond what I could have imagined. The number of people you meet, the scale of the exhibitors, and the inspiring talks—it was by far the most impressive event I’ve attended. One thing’s for sure: we’re lucky to work in such an amazing industry.”
Final Thoughts
Fruit Logistica 2025 reinforced why Berlin remains the epicentre of the fresh produce world every February. The event was a whirlwind of networking, learning, and discovery, and for both veterans and first-time attendees, it proved to be an invaluable experience. We’re already looking forward to next year—better prepared, with a solid plan, and of course, in the right footwear!
